Floating: The entreprenurial journey of Kat Roberts

In this installment of Network = Networth we explore the entrepreneurial journey of Kat Roberts, owner and operator of Surface Float. Born in Mexico, Kat immigrated to Canada with her parents at the age of four; with her arrival came the entrepreneurial drive still present in her today. This episode covers Kat's journey from her childhood endeavour of delivering newspapers to owning one of the largest holistic health centres in Atlantic Canada. Kat also speaks on the importance of learning from others and the benefits that will be seen in both business and life.  

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Transcript

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Dalene Allen: Hi, there, it's Dalene Allen. And you're listening to my podcast network equals network. I am absolutely thrilled to introduce you to cat Roberts, her journey of overcoming a significant health crisis ignited her passion for flow therapy. But let me tell you, this woman has been an entrepreneur from a very early age.

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Dalene Allen: Leading her her flow therapy led her to open a biohacking wellness Center in May of 2,020, with focus on helping people reach their full potential and live longer.

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Dalene Allen: healthier lives. The center embodies her commitment to holistic health as an innate entrepreneur with a background in health, promotion, cat was naturally drawn to the industry. In addition to flow therapy, she has built a thriving reiki and sound healing practice, and regularly facilitates energy, healing retreats and workshops. But cat

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Dalene Allen: for anybody who's listening to this podcast go to her website, go to Cat Roberts on Linkedin.

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Dalene Allen: the woman.

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Dalene Allen: Her vitality shines through.

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Dalene Allen: She is a woman.

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Dalene Allen: and not only a woman, but an entrepreneur. Mother for children. Right, Kat, and

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Dalene Allen: your biological age, and what your health age

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Dalene Allen: inspires me

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Dalene Allen: so for anybody in the Fredericton area. Get to the float center so you can look as good as cat.

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Dalene Allen: So, cat. Tell me where the family originated from and how you came to Canada.

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Kat R: Thank you, Dalene, for that beautiful intro. I'm blushing. So I am from Mexico. I was born in Mexico. My family is Mexican.

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Kat R: and when I was 4 years old my parents had a

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Kat R: decided over, probably not an easy decision, but they had decided to leave everything behind and move to Canada. The opportunity arose for them to immigrate, and they took it. And so, from the age of 4 onward, I lived in Canada I had to learn

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Kat R: English and all you know, new kids, new school, everything.

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Kat R: And

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Kat R: yeah, it. It was a beautiful place to grow up. I grew up in Vancouver Island

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Kat R: in a town called Sydney, and then we lived in Victoria for a while, and then moved back to Sydney.

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Kat R: and from there

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Kat R: I don't know how how quickly. You want me to go through everything but over the years. We we moved around quite a bit and ultimately ended up here in New Brunswick. After living in the Us. For a little bit.

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Kat R: and Halifax for a large portion of time, and then my partner moved to Fredericton for work. And that's how we ended up here.

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Dalene Allen: Excellent. And so your dad came. Your parents both came from a medical background. Why don't you share how they came to Canada, and how their lives changed

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Dalene Allen: because they weren't less necessarily licensed as medical professionals. Here, I think that's a important story to share.

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Kat R: Yeah, it definitely had a ripple effect on how everything unfolded when they made that decision to leave their life behind their very successful life. So my mother was a medical doctor. She had a thriving family

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Kat R: practice, and she did deliveries as well.

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Kat R: and my father worked for a pharmaceutical company. He was their general manager,

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Kat R: and

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Kat R: when we moved to Canada my mother was not able to use her medical training

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Kat R: as at that time, and I think still to this day a lot of the restrictions are still there, or you know the

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Kat R: the way that

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Kat R: foreign doctors can become licensed to practice in Canada. There's a lot of of hurdles to go over. So she, you know, she knew that that was going to be the case, and she decided she made peace with it to in her own way.

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Kat R: And my father decided that he wanted to pursue further education, and he got his

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Kat R: Ph. D. In microbiology and immunology

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Kat R: at Uvik. And that's

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Kat R: ultimately what led to us ending up in Halifax, because when he finished that training, when he was

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Kat R: done all of that, all that.

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Kat R: and also why we ended up in the Us. For his postdoc. For a year and a half

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Kat R: we moved to Halifax so that he could work as a professor at Dalhousie University, which was.

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Kat R: I'm really proud of him. You know. I I remember as a child thinking, oh, my gosh! My father does so much work! He was always at the lab, always coming home, either really elated that his experiments were going great or really crushed when things didn't work out, how he thought they would work out. And it was this, up and down, up and down, and so, from a young age. I knew the challenges that researchers face

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Kat R: and

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Kat R: yeah, it planted seeds in me, too.

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Kat R: I think, to this day have impacted my work ethic, same as my mother. She had to help him out, so that, you know, keep the the boat afloat at home while he was doing that.

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Kat R: and we somehow made ends meet. But there were. There were many times that

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Kat R: my brother and I never saw it.

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Kat R: They never, you know, talked about it in when we were around, just maybe to protect us or shield us.

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Kat R: But we like kids, pick up on things, and they know what's going on. So I know that there were times when they were really worried about money, and if we were, gonna have enough money to.

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Kat R: you know, eat and pay the rent, and all the bills and all that stuff. So

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Kat R: I I knew from a young age that

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Kat R: I wanted to help out. I've always been kind of like a a helper.

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Kat R: and being the oldest of the family, too. I think

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Kat R: you feel that responsibility.

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Dalene Allen: So tell us about some of the ways that you made money.

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Kat R: So as a child I had a paper route actually several.

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Kat R: and there there was a time. I kid you, not that

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Kat R: Between me, my brother, and then my mom. We had a thousand papers to deliver

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Kat R: on Wednesdays, and so I hated Wednesdays for a long time. Wednesdays was my enemy, and but we made it work all before we had to start school, like we would get up really early and do that.

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Kat R: and I don't remember for how long we did that, but

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Kat R: I mean we made it work, and I was a babysitter for

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Kat R: as soon as I could do it. It took the course, I think, what? Like 1111, or 12.

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Kat R: And then, as I got older, I started

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Kat R: doing other

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Kat R: jobs like I I had a a job as a lab, sterilizer, so I would go in and collect all the tools and and equipment that needed to be autoclaved and sterilized. So I I did that.

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Kat R: and I also worked at blockbuster when it was still a thing.

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Kat R: And

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Kat R: and I continue to babysit, I have memories of. I still stay in touch with a couple of the kids because they

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Kat R: they they the parents really enjoyed, you know, having me and

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Kat R: it was. It was really

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Kat R: I really wanted to be a mom as well, and I knew that from a young age. So I I loved babysitting, taking them to the park and all that stuff.

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Kat R: And

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Kat R: then, yeah, so that that's what I did as a young as a young

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Kat R: child. And then, as I got older into adulthood. I started to

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Kat R: think of ways to

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Kat R: do my own like, run my own business. I wanted to

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Kat R: do my own thing.

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Dalene Allen: And so, luckily, because your dad was a profit, Dal, you got a discount on your membership or discount on your tuition, but again you made money and and helped pay for it.

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Kat R: Yes, yeah. So part of the agreement, when I decided that I did want to go to university was that

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Kat R: the my parents would help out with if they offered, you know, like you can stay and live at home, and you don't have to pay rent. But you are going to pay for your tuition and your transportation. So if you're taking the bus, or if you want to use the car, then you have to put gas in the car

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Kat R: and help with insurance and pay your tuition

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Kat R: like, what wasn't discounted. So yeah, I worked. I worked throughout University.

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Dalene Allen: Well, and I'm I'm a big believer in that made you appreciate money even more right?

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Dalene Allen: But you also a dancer, tell us about that.

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Kat R: Yeah. So that's what I did in my spare time. I loved dancing.

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Kat R: I still do. And so when I was 10, I started taking ballet classes, and then that flourished into taking

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Kat R: jazz and modern and hip, hop and tap.

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Kat R: So I did all of the all of the classes.

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Kat R: and for a few years I was part of a

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Kat R: dance company, and that dance company was the they provided the dancers for, like the nutcracker, and that was a really special time.

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Kat R: and I loved it, and when I started to go to university it just became too much.

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Kat R: So I I stopped the

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Kat R: the dance company, but never lost my love for it, and now I just do it for fun in my kitchen, or when my friends have shows I have a lot of friends that

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Kat R: put on events, and so we go and support them. And

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Kat R: I danced my butt off. Yeah.

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Dalene Allen: And so you got married, and how many children.

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Kat R: Yeah, I have 4

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Kat R: 4 kids from the ages of 18, and my youngest is 10.

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Dalene Allen: Export.

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Dalene Allen: And so, as you'd said earlier, you wanted to be self-employed. So what were some of the things that you did while you were raising your children.

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Kat R: So I was a life coach. For a while I did that, and it was amazing cause it opened the door for

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Kat R: my

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Kat R: early days of wellness, like promoting wellness. And

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Kat R: so it. I also taught my clients the importance of meditation and breathing which can impact our mental, emotional, and physical health.

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Kat R: and then I was a doula for 8 years a birth. Doula taught prenatal classes.

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Kat R: and I I love doing that.

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Kat R: And

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Kat R: throughout that I had

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Kat R: 2 bits like

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Kat R: I had my 3rd child when I was beginning to be a doula, and then I had my 4.th When I was in the middle of my practice.

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Kat R: And so it was really really beautiful to

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Kat R: experience my own, like my own experience of giving birth, having

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Kat R: the background of supporting couples through that

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Kat R: it just gave it a different spin. And

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Kat R: well, I say, unfortunately, but I think it was also. Fortunately

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Kat R: I stopped being a doula, because I got really sick in 2,017.

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Kat R: I knew that I was

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Kat R: getting really tired. Being a doula is very, very demanding.

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Kat R: I was always on call, which means that I never really slept very deeply, because I always had my phone on and

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Kat R: went to sleep thinking, oh, I could potentially get a call at any moment. So you don't.

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Kat R: Your brain doesn't let you rest deeply. You're always kind of on alert.

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Kat R: and

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Kat R: that piled on with a bunch of other stuff that was going on in my life at the time. I just I burned out and I hit rock bottom.

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Kat R: Didn't know at the time that I was also

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Kat R: having a flare of an autoimmune condition which got diagnosed later. It took quite a long time to find out that that's what it was.

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Kat R: and I also was going through depression and anxiety, probably because I was just

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Kat R: completely burned out.

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Kat R: and

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Kat R: that was a really dark time. It was about a year of

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Kat R: maybe a year and a half of

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Kat R: not knowing if I was going to be okay, not knowing what I wanted to do or how I would

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Kat R: be able to find my energy and my spark again.

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Kat R: But I did.

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Kat R: and

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Kat R: I

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Kat R: found float therapy in that time.

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Kat R: and it changed my life. It it was the portal that I needed to go through to

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Kat R: say, Okay, there's hope. I know I can feel better. Again. And slowly I crawled my way back out of the hole. And.

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Kat R: like you, said, I, prioritize

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Kat R: vitality and just

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Kat R: finding our joy. Life is meant to be enjoyed and to lived fully, to be lived fully.

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Kat R: and I hope to be able to inspire others, to, to believe that, and to believe that they can do that too.

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Dalene Allen: Well, and for anybody who's listening here, if you have never

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Dalene Allen: done afloat.

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Dalene Allen: highly recommended

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Dalene Allen: that over the years, several car accidents, whiplash, couple of shoulder surgeries.

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Dalene Allen: My 1st time in a float

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Dalene Allen: that yeah, I mean, you can't sink right.

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Kat R: Yeah.

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Dalene Allen: You're literally suspended, if you will.

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Dalene Allen: and when I left there, you know, it was kind of like I like hot water like a warm bath. And this is kind of body temperature, isn't it? But you're in this cocoon, and you feel really good. Now I'm a i'm claustrophobic. So I didn't put the top down the complete way. So any of you that are worried about that don't worry. There's always options.

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Dalene Allen: But it wasn't until a day or 2 after I left, that it was like

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Dalene Allen: I literally felt like I was floating.

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Dalene Allen: and I didn't have an ache or a pain.

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Dalene Allen: And just

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Dalene Allen: I mean. It was light.

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Dalene Allen: you know, not only in my brain, if you will, but but just. It was like

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Dalene Allen: the greatest feeling, yet.

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Kat R: So.

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Dalene Allen: But tell us about all the other things you added from there, because, of course.

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Dalene Allen: when you're on that quest as you have been.

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Dalene Allen: and that you keep seeing more and more ways that you're able to help those. Help yourself first, st of course, but when you see the difference in you, how you can help other people.

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Kat R: Yeah, you make a good point that once you

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Kat R: put your toe in the water, so to speak. You realize, oh, there's preventative ways that I can help myself, so that I don't have to wait till I'm

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Kat R: sick or have symptoms

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Kat R: to deal with an issue. You know we can prevent from having to get there.

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Kat R: So when we opened surface flow, I opened with

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Kat R: 4 float tanks and 2 saunas and 2 massage therapists. So we had the 3 services.

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Kat R: and I don't know if people picked up on it when you did the the intro. But we opened in May of 2020, which means that was right smack in the middle of this

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Kat R: pandemic thing that we went through, and that was a whole challenge in and of itself.

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Kat R: So it wasn't until 2022. I believe that we were able to start adding more, because

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Kat R: be in that time the the government kept

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Kat R: switching up the guidelines, and what we had to follow

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Kat R: to, you know, reduce capacity or nothing at all. And so it was a very

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Kat R: weird time.

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Kat R: But we slowly started adding a few more things after we were able to kind of actually open to the full capacity that we could handle.

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Kat R: and we added

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Kat R: a cold plunge room

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Kat R: which has its own amazing benefits as well. It's a little trickier to get people into cold water.

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Kat R: but once people try it, they realize the impact that it has, and how great they feel after that as well.

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Kat R: And then we added red light therapy, which is a very

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Kat R: easy fast way to get the body to produce more energy, to reduce inflammation

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Kat R: and to help with our natural rhythms, like our circadian rhythm.

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Kat R: And it helps. I mean.

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Kat R: I could list the things on and on, but we probably don't have a lot of time. But there's more and more research showing that it's helping with. For example, thyroid health and

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Kat R: there's even treatments. They're they're using it in in cancer treatments as an adjunctive therapy as well. So lots of cool things with red light therapy.

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Kat R: And

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Kat R: then this last year we turned our cold plunge room into a fire and ice room. Basically, just it's called contrast therapy. So you have a sauna that gets really hot, and then you have the cold plunge, and clients can go back and forth in this thermal cycle, which we go over all the steps so that they know exactly what they need to do.

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Kat R: And people are loving that it's been awesome. I love. I love doing it, too. It's that also

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Kat R: like not just the cold. Right? You add in the heat to give you that that balance.

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Kat R: And

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Kat R: I also added 2 more massage therapists to our team. So we're we're busy with that.

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Kat R: And the most recent addition is molecular hydrogen therapy.

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Kat R: which is all the raven in Japan. There's a lot of research that's originated from there, and I think

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Kat R: I'm sure at other places. But that's kind of the most well known area that it's kind of started. They're using it for

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Kat R: beauty and anti-aging, but also discovering that there's over 170 diseases and health conditions that it helps with.

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Kat R: So imagine things like

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Kat R: diabetes, cardiovascular disease. There's even studies now showing that it's helping again with cancer treatment.

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Kat R: So many really cool things. And also you have your

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Kat R: recovery like for athletes.

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Kat R: I I I've been going to do crossfit for 2 years now. Well, almost 2 years.

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Kat R: and it is wild how I just started drinking hydrogen water on a regular basis for

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Kat R: 2 weeks. We just got the device 2 weeks ago.

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Kat R: and my recovery. It's insane. How quickly I feel like my muscles

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Kat R: get, you know, less fatigued and less sore.

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Kat R: The red light therapy helps, too. So doing, both together is even better.

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Dalene Allen: So tell me about the water.

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Kat R: Oh.

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Kat R: sorry. Say that. Oh, the water!

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Kat R: So the hydrogen water! Our device is a medical device, and so you inhale it. You have these little nasal prongs that you start breathing in the hydrogen. But while you're doing that we can infuse your water. You bring a water bottle, and we infuse it with

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Kat R: the hydrogen as well, so that you can take that home. And over the next day or 2 you can continue to drink it, to keep getting the the benefits of it.

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Kat R: It it act. It goes down into your cells, it gets into your cells, and

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Kat R: it helps with

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Kat R: inflammation. It's a powerful antioxidant.

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Kat R: So imagine the ripple effect that that can have when you have something that targets at that level, the free radicals in your body to help reduce oxidative stress on the body.

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Kat R: Most of the diseases that

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Kat R: or out, you know that we can have a lot of them have a link to inflammation. So that's kind of the root cause of of the issues. So if we can get to that level and treat it at that level, the potential for preventative medicine is huge with this.

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Kat R: So we're really excited. We're the only

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Kat R: a place in I think Atlantic, Canada that has molecular hydrogen. I have. Well, I know for sure. New Brunswick. I shouldn't get ahead of myself. I don't know if they have it in Halifax or in

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Kat R: other pro provinces in the Maritimes, but

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Kat R: we definitely

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Kat R: need it, and I'm hoping it. It

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Kat R: helps people. I have. I already have a few people reaching out, saying, when can I start? And how often can I do it? Because they're dealing with health crisis that they they're just willing to, you know. Give this a shot, and

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Kat R: and they've heard of

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Kat R: trials and studies that are showing massive benefits from it.

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Dalene Allen: One.

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Kat R: Yeah.

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Dalene Allen: That's exciting.

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Dalene Allen: Yeah.

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Kat R: Yeah. And I'm really interested to see how what impact it has on my own health, too, with my autoimmune condition

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Kat R: to see, you know at that level the the potential for

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Kat R: reduce inflammation, because my autoimmune diseases.

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Kat R: 100% inflammation.

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Dalene Allen: Amazing.

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Kat R: Hmm.

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Dalene Allen: So with your dad in microbiology and immunity.

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Dalene Allen: you must have picked up some tips from him, and odds are possibly he helped you get the job in the lab as a sterilizer. But speak to, I mean, for anybody. Go to the website. This woman has got to have one of the cleanest facilities because she appreciates how important that is. And cat, I let me tell you, I've been to a few places over the years, and you kind of go.

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Dalene Allen: you know. Cleanliness, especially in this type of industry.

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Dalene Allen: makes a huge difference, doesn't it?

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Kat R: 100%

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Kat R: I knew from

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Kat R: before we even opened that one of the main concerns people would have. Is

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Kat R: is it clean? Is it safe.

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Kat R: And so.

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Kat R: you know, I knew my mission was going to be to make sure that when clients go into their room, whether it's a flow tank. Whether it's a sauna, whether it's a massage room, whatever room they're going into.

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Kat R: they feel that they're the only person that has used that room. Everything's clean. Everything's new, the sheets, the towels, the everything.

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Kat R: So we we educate people as best as we can provide information as best as we can, so that they know ahead of time what to expect when they come to our facility.

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Kat R: and I am part of

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Kat R: the what's called the Flow Tank Association.

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Kat R: and they have very strict guidelines and protocols and safety measures for running float tanks.

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Kat R: which is very, very helpful, very, very important.

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Kat R: and I encourage all people

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Kat R: when they are looking for a float center to go. And and you know, do a session that they look for a place that is a member of the float Tank Association, because it does add that

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Kat R: extra

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Kat R: sort of.

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Dalene Allen: Layer, come.

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Kat R: For measure. Yeah, like that. The the owners and the operators of this float place this float center

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Kat R: are aware, and are keeping informed and up to date on the current practices. So

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Kat R: that that is something like a little tip for people if they're ever concerned with anything.

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Kat R: What the in regards to the float.

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Kat R: And yeah, you mentioned my dad's background. I do remember being very curious about

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Kat R: germs when I was a kid, and just like wanting to learn like about all of that, and he has been very

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Kat R: helpful, and always took the time to explain. If I had a question, and then, when I had my kids.

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Kat R: you know, I wanted to learn about vaccines and how they worked, and like I wanted to learn about.

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Kat R: I had heard that

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Kat R: You know that kids that were kept

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Kat R: too clean their immune systems didn't know what to do. And so

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Kat R: I was like, is that true like, do do you really need to let your kids like play in the grass and get dirty and like, so yeah, I was very. I'm very grateful that I had

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Kat R: him along the way as my dad and as my kids, grandfather to

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Kat R: help reassure me and help educate me on things.

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Kat R: and when it comes to my business, my float center wellness center.

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Kat R: He actually is part of my staff now, because he's retired.

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Kat R: and I asked him when we were getting ready to open if he would be willing to help me out with the water, sanitation, and water maintenance of the flow tanks, and he was

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Kat R: very excited to help out.

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Kat R: and 4 years later he's still helping. He's part of my staff.

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Kat R: And yeah, I think it it helps him keep busy. It helps

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Kat R: keep him, you know.

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Kat R: sharp. And he he does research for me sometimes, like, Oh, let's look at this way of doing things, or this way, or there's new study showing that it's better to do this or that. So

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Kat R: I'm very appreciative of that and his

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Kat R: support. And

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Kat R: I attribute a lot of our success and our cleanliness that we're well known for to his guidance

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Kat R: and my

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Kat R: high standards, because, you know, I I'm the one that is very, very picky, and I will not tolerate anybody on my team to dip under those standards. We we go above and beyond. So yeah.

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Dalene Allen: And it. It certainly shows that it makes a difference. So for any of you lucky enough to be in the Fredericton, New Brunswick area, highly recommend cat, Roberts Center Float Center. You've been listening to network equals network talking to deline, allen thanks for listening to my podcast and cat any last minute things you'd love to share about you or your business, or a tip on networking.

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Kat R: Well, it's been amazing to be part of this team this Bni team I have loved every minute. When I 1st started I had no idea what to expect, but I very quickly, after a few meetings, saw the value of this, and so I'm very appreciative of

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Kat R: all of the people on in my group. And for you, Dalene, thank you for for having me on your Podcast

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Kat R: and I guess the only take home message is

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Kat R: that I think

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Kat R: we

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Kat R: we prioritize other things a lot of the time before we prioritize ourselves.

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Kat R: And so if my health challenges and my, you know, difficulties can help someone out there

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Kat R: not have to wait till they're in that crisis mode to

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Kat R: prioritize their health.

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Kat R: I would encourage you to

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Kat R: to listen to that intuition sooner.

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Kat R: I said to my daughter the other day.

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Kat R: humans are meant to learn from each other. Yes, we do need to make our own mistakes sometimes, but not everybody needs to eat the poison berry to figure out that, hey? It's a poison berry. We shouldn't eat it right like we can learn from each other. And so you know, I said that to her in in a way to hopefully get through to her, that, hey? You can learn from some of my mistakes, so

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Kat R: I know that I push myself too hard. I didn't listen to my intuition. I wasn't listening to my body. I was putting myself last, and saying yes to a lot of other things.

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Kat R: and that's what ultimately.

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Kat R: you know, led to me, ending up in this vicious cycle of

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Kat R: not being able to to

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Kat R: do self care

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Kat R: and I don't think that self care is a luxury. I think it's a necessity, and

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Kat R: we can't be successful in whatever we're doing, whether we're entrepreneurs.

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Kat R: Stay at home, parents, whatever it is we're doing.

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Kat R: If we don't have our health. So that's that's my my final say on that.

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Dalene Allen: Thank you. Well, but the truth. Here's the other way. I kind of look at. Yes, massage, therapy, chiropractic. But it's all these other things that you have learned about, that just enhances that

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Dalene Allen: that whole idea of. You know you may not need them all, but until you try them, or try more than what you're currently doing. How will you know if anything could enhance what you're already doing.

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Kat R: Exactly. And that's

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Kat R: that's why I wanted to bring in as as much as I can, and I will continue to add more to our center because you're right, not everything is for everyone. Some people might not enjoy the float. Some people might not enjoy massage. Some people might not like the Sauna, but if they can, you know, pick and choose, and see what helps

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Kat R: their body and their

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Kat R: their timeline, their budget.

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Kat R: We have a variety of of things to help, you know, optimize our own body's natural

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Kat R: ability to heal and restore.

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Kat R: Because we yeah, we are meant to

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Kat R: to be healthy. And

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Kat R: we just need to support our body, to be able to do that.

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Dalene Allen: Well, you're sure making it easy for people to find something because you got so many options. So again, deline Allen network equals network, everybody's got a story, and I would love to hear yours.